Gordon’s has collaborated with British fashion house, Temperley London, to launch a collection of ten limited edition bottle label designs that aim to help retailers drive incremental sales in the run up to the festive season. The vibrant “Ten Green Bottles” by Gordon’s & Temperley collection is available from the end of October to the off-trade channel.
In the Ten Green Bottles collection, the Gordon’s label has been reimagined in ten different ways to increase on-shelf stand out and drive frequency of purchase amongst existing gin consumers, whilst also attracting new younger consumers to the brand.
Katerina Podtserkovskaya, Marketing Manager of Gordon’s WE, Diageo, says: “Gin is currently going through an exciting renaissance, with the total gin category growing at 4% in value sales year on year. As the country’s favourite gin, with a 44%1 share of the category, Gordon’s is a key player in this growth and a must stock for retailers, particularly during the crucial Christmas sales period.”
Visit www.gordons-gin.co.uk for further information.