To capitalise on the current popularity of flavoured spirits, Diageo’s super-premium vodka brand Cîroc has launched new limited-edition Cîroc Passion (37.5% ABV).
Available now in a 70cl format (RSP £38) until stocks last, Cîroc Passion is inspired by the tropics and offers subtle notes of pineapple, mango, citrus and hibiscus.
The bottle design uses bright, vibrant colours to give a strong stand-out on shelf and draw attention to the brand’s signature metallised orb in the centre.
Nick Pearson, Brand Manager for Cîroc at Diageo GB, commented: “Cîroc vodka is renowned for its super-premium quality and diverse portfolio which caters to celebratory and social occasions. We are extremely excited to launch limited-edition, Cîroc Passion and are confident the combination of the flavour and the brand will be a hit.
“New flavours are crucial for retailers who are looking to get customers excited about their drinks range, and this is no exception.”
