Stork, the baking brand from Unilever, has launched a range of chilled liquid cupcake mixes.
Ready to Bake Cupcake Ready Mix is available now in three variants: Chocolate, Lemon and Classic.
The mixes are aimed at consumers who are without the time, skills or confidence to bake. They can be poured straight into cupcake cases, creating up to 10 cakes in 30 minutes, leaving behind no mess or no washing up. Allegedly.
Pedro Costa, Brand Manager for Stork at Unilever UK, said: “We know that lots of people enjoy baking with 41% doing just that every fortnight, but for some consumers time and experience are often barriers. This unique range is designed to help them make delicious cupcakes, straight from the packet with no additional ingredients and minimal effort, leaving them with more time for the fun part – decorating and tasting.”
The Ready to Bake Cupcake Ready Mix range comes in brightly-coloured pouches, designed to provide optimum stand out in the chiller. The packaging features the product’s USPs, images of a finished cupcake and instructions.