SHS Drinks will shortly unwrap an interactive ‘Xmas Rules’ digital campaign for its ready-to-drink brand WKD.
The activity starts from 28th November when WKD will start posting content encouraging its 282,000 social media fans to share their own take on ‘Xmas rules’ and tell everyone what they are getting up to over Christmas.
Those submitting the best posts and Tweets will be rewarded with a gift from an array of WKD-style prizes designed to equip them for the festive season. Prizes include WKD’s ‘Greatest Hats’ – a retro of WKD’s favourite festive head gear, including collectors’ Christmas classics such as the Brussels sprout and turkey hats and Christ-moose heads; Christmas jumpers; and WKD-branded gift wrapping paper.
SHS Drinks will also be running tailored wholesale and cash & carry promotions giving retailers the opportunity to offer single unit price points of £2.50 on the trio of WKD £2.99 PMP 700ml bottles (Blue, Iron Brew and Red), and a single unit price of £4.49 on the WKD £4.99 PMP 4-packs (Blue, Iron Brew and Vegas Limited Edition). Additional special deals and promotional offers will also be available during specific wholesalers’ and cash & carries’ trade days.
Debs Carter, Marketing Director – Alcohol at SHS Drinks, said: “By focusing WKD’s Christmas support activity on two main areas – social media which is the hub of WKD consumers’ lives; and added value promotional pricing on key pack formats to drive rates of sale – sales of WKD PMP 700ml bottles in Scotland have more than doubled (+136%) and WKD PMP 4-pack sales have grown by almost a third (+31%) over the year – our aim is to bring additional momentum to WKD and category sales during this key trading period.”