Aryzta revamps Pierre’s range

Pierre's pulled pork brioche bap

The Pierre’s hot and cold food to go range is to receive a major shake-up from brand owner Aryzta Food Solutions.

The biggest single development ever undertaken for Pierre’s focuses on targeted NPD specifically for the convenience channel and major innovation across product, packaging and in-store bakery equipment, complemented by dedicated in-store POS.

The new range will also be backed by wide-ranging marketing support across print and social media.

“The new-look Pierre’s range is made to enable convenience retailers to compete head-on with quick service restaurants and high street food outlets. We’re going to work closely with Pierre’s stockists to enable them to use food to go as a beacon, confident in the knowledge that they are offering shoppers the very best in hot and cold food to go, at competitive prices,” said Shane Vaughan, Aryzta Food Solutions’ Head of Retail Marketing.

Pierre’s serve-assist range offers a contemporary twist on established favourites and best sellers in the savoury, pasties, snacks and pies categories, as well as ingredients for breakfast and lunch menus, vegetarian and Halal products, enabling stockists to make food to go a focal point in-store.

Stockists will be provided with an extensive range of ingredients to offer their shoppers signature sandwiches like the pulled pork brioche bap pictured. Branded packaging, POS and in-store bakery equipment for outlets of all sizes will also be supplied.

“We’re going all out to make Pierre’s food to go, at whatever time of day, a really memorable experience for convenience channel shoppers,” added Vaughan.