Smirnoff joins the infusions party

Smirnoff infusions

With fruit infusions very much on-trend in the off-trade at the moment, Smirnoff has launched – wait for it – Smirnoff Infusions.

The new spirit drink is made with Smirnoff No.21 Vodka, infused with real fruit essence and natural ingredients to produce two variants: Orange, Grapefruit & Bitters and Raspberry, Rhubarb & Vanilla.

Both are available now in 50cl bottles (ABV 23%) with an RSP of £14.

The launch will be supported with a £4.4m marketing campaign which is predicted to reach 97% of the UK’s over-18s in its first year.

Sarah Shimmons, Smirnoff Marketing Manager for Europe, said the new drink “looks to tap into the growing demand from consumers for great tasting drinks with a real depth of flavour”.

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