Spar Brand wine range wins gold at 2019 Wine Design Challenge

Spar brand wines

Spar’s 60-strong own label wine range has won the gold medal and overall trophy for Best Repackaged Wine Design at this year’s Drinks International Wine Design Challenge.

Judges praised Spar’s own label wine offering – comprising the Taste, Alphabet and Regional Selection ranges as being “very well thought-through and executed”.

Ed Evans, Head of BWS at Spar UK, said: “We are extremely proud of our wine offering, which we created especially to target different customer missions at all price points, with great-tasting wines.

“These awards demonstrate yet again that Spar has created a range of wines which are relevant, credible and great value for money.”

Christian Davis, Editor of Drinks International, added: “Bearing in mind these wines are for convenience stores, we were very impressed with the range – particularly the entry-level tier.”

The Drinks International Challenge Series comprise of three different competitions, including the Wine Design Challenge, which celebrate innovation and excellence within the global drinks industry.