Mars Wrigley has launched new Skittles Desserts, as research finds that the number of under-35s consuming Fruity Confectionery as a dessert has risen by 42.5% since 2020.
Skittles Desserts rolls out in 152g packs (RSP £1) in five flavour variants: Cherry Cheesecake, Strawberry Ice Cream, Choco-Orange Cake, Lemon Pie, and Blueberry Tart.
Ryan Pardo Roques, Skittles Senior Brand Manager, commented: “Skittles has delivered the number one NPD launch in the Fruity Confections category for the last four years, and we have the largest headroom to grow.
“That’s what we’re building on with the launch of Desserts, and we are confident in its potential to drive further growth, recruit new shoppers and drive relevance with Gen Z.”
