Shoppers urged to #ShopKind this Christmas

Retailers are urging shoppers to #ShopKind when they visit high streets this Christmas, as new research reveals that 38% of shoppers have witnessed violence and abuse against shopworkers.

The #ShopKind campaign urges the public to be mindful of shopworkers’ essential role serving the public, and emphasises that workers should be treated with respect, kindness, and gratitude.

The campaign is supported by major high street retailers as well as the Association of Convenience Stores and the shopworkers’ union Usdaw. The ShopKind campaign is now visible across high streets and on social media.

Minister for Policing, Kit Malthouse, said: “It is completely unacceptable for anyone to threaten or assault shop workers, and this government won’t stand for it – we are taking action, including by backing the #ShopKind campaign.”

Mark Hallas, Chief Executive at charity Crimestoppers, added: “Our high streets play a pivotal role in our communities across the country and whilst Christmas can have its own stresses, there is absolutely no excuse for violent or abusive behaviour towards workers.”