Gordon’s has announced the launch of Gordon’s Sicilian Lemon (ABV 37.5%, 70cl), available in wholesalers now.
The new product offers a Mediterranean twist on the original gin, balancing the signature taste of Gordon’s with Sicilian lemons. It is made, brand owner Diageo said, “with the highest quality ingredients and uses 100% natural flavours”.
Jessica Lace, Head of Gordon’s Europe, said: “As consumers become more adventurous with their drinks choices and want to explore new flavours, there is an ever-increasing appetite for different styles of gin. We have spent a long-time crafting Gordon’s Sicilian Lemon to ensure we deliver the perfect balance of flavours. The result is an outstandingly zesty gin which delivers a zesty twist for consumers seeking new ways to enjoy their favourite G&T.”
Looking to capitalise on the ongoing gin trend, Gordon’s Sicilian Lemon follows in the footsteps of the brand’s Premium Pink Distilled Gin – which, since its launch in 2017, is now the most successful new spirit product development of the last decade.
“Following the amazing response to Gordon’s Premium Pink Gin, we aim to continue to engage the interest of current gin drinkers and recruit a new audience into the category with our new flavour innovation,” Reed added.
The launch is the first of “more flavour innovations” anticipated to roll out this year from Gordon’s.