Sensodyne has relaunched its Sensitivity & Gum range with a new formula and updated packaging.
Available in two variants – Mint and Whitening – the range features a new Micro Foam formula which targets and removes plaque bacteria. With twice daily brushing, the formulation reaches the areas in between the teeth and along the gumline. It also builds a protective layer over sensitive areas of the teeth for daily repair, and the mint flavour gives a soothing sensation.
For consumers looking for whitening benefits, the Sensitivity & Gum Whitening formulation not only helps protect sensitive teeth but helps to remove stains for whiter looking teeth resulting in a healthy and confident smile.
The relaunch is by supported with a £2m+ media campaign on TV, video-on-demand, social, online video, audio and cinema, from 1 April.
