Seafood industry urges consumers to ‘think seagan’


UK seafood industry body Seafish has launched a new campaign which promotes seaganism – a new diet combining fish with plant-based foodstuffs.

Think Seagan’ includes a variety of materials suggesting new ways to consume and enjoy fish, including a seagan ‘starter’ kit, 28-day seagan meal plan, seagan recipes including how-to videos, and a store cupboard guide to the vegan essentials. There is also a range of educational tools, such as seafood fact and myth sheets.

Marcus Coleman, Chief Executive of Seafish, said: “Our Think Seagan campaign will inspire and educate those looking to make changes to their diet.”