Nisa launches first own-label fresh fish range

Nisa's fresh fish range

Nisa has launched its first range of own-label fresh fish as part of its Heritage offering, to help its retailers to make the most of the healthy eating and ‘meal for tonight’ sales opportunities.

The range comprises four new lines including Salmon Fillets, Salmon Fillets with Sweet Chilli, Scottish Smoked Salmon and Kiln Roast Salmon Flakes.

Nisa Trading Controller Ben Purvis commented: “We are delighted to launch our first ever Heritage fresh fish lines which we hope will deliver an uplift in sales and basket spend for our members whilst providing consumers with a versatile, simple and nutritious meal solution from their local convenience store.

“These Heritage salmon products are sourced from specially selected farms to ensure traceability and provenance and have been cured using premium ingredients and maturation processes, ensuring a real quality product and taste.”

Tracey Redfearn, Heritage Brand Manager, added: “We are really pleased to launch these new lines as salmon is a staple ingredient that can be used in so many delicious meals, whether as part of a tasty breakfast, healthy lunch or main evening meal.”