Love Drinks rolls out ‘revolutionary’ lager

Roley's Super Natural Lager

New British drinks brand Roley’s says it plans “to turn the worldwide beer and drinks industry on its head” with the launch of its Super Natural Lager, a 4.4% ABV beer with added benefits.

Super Natural Lager is made from all-natural ingredients using a secret scientific process that removes sugars, lowers carbs and retains B3, B5, B6 and B9 vitamins, which can reduce inflammation and help to support energy, cognitive function and metabolism. The lager also has just 89 calories per 330ml – said by the brand to be 35.8% fewer than a standard 4.4% ABV beer.

It is described as “effortlessly drinkable with a gorgeously golden appearance and elegant carbonation,” with “delicate citrus, floral and soft malt aromas”.

Targeted at people with healthy and active lifestyles, the beer launches in the UK via Love Drinks this month with an RSP of £2.95 per 330ml can.

To support the brand launch, Roley’s has been named as the official beer and preferred partner of Hyrox, a series of indoor fitness events that combine running with working out, for 2025/26 in the UK and Ireland.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.