Spar has unveiled a bold new look for its own-label energy drink, Blue Bear.
The striking new design gives Blue Bear an unmistakable presence on shelf and is available in both plain and 75p price-marked packs, giving Spar stores the flexibility to tailor pricing to their local shopper base.
The rebrand goes beyond the can, with two new flavours joining the Blue Bear lineup:
- Berry Burst – a punchy, fruity hit with big flavours;
- Tropic Surge Zero – a tropical twist with zero sugar.
Spar’s own-label team said the refresh reflects changing shopper habits and a category that shows no sign of slowing down.
The Spar Blue Bear Energy Drink range is available in 250ml cans with an RSP of 75p:
- Blue Bear Energy Drink;
- Blue Bear NAS Energy Drink;
- Blue Bear Berry Burst Energy Drink;
- Blue Bear Tropic Surge Zero Energy Drink.
