Alpen has hidden 20 golden tickets in selected packs for the launch of its new ‘Reach Your Peak’ marketing campaign – inspired by the brand’s mountain heritage.
The £1m campaign, which includes the on-pack promotion on core Alpen bars and muesli, is designed to increase consumer awareness and drive sales this summer.
Consumers have the chance to win a range of prizes including £1,000 cash.
‘Reach Your Peak’ will be live from mid-August until October and will be supported by a wide range of POS, as well as digital activity.
Helena Blincow, Marketing Manager for Alpen, said: “By injecting some excitement and engaging consumers we’re aiming to increase visibility instore and online, driving sales and wider category growth too. Retailers should make sure to stock up on the limited-edition packs and make use of the engaging POS available to showcase the Alpen range and bring the campaign to life in store.”
For more information on Alpen, visit the Weetabix corporate website at weetabixfoodcompany.co.uk.