Quorn has renewed its partnership with the Lawn Tennis Association (LTA) for a further five years.
The partnership will see meat-free brand continue to be the title sponsor of the Quorn Family Tennis Cup, as well as sponsor of all LTA grass court events and sampling at The Queen’s Club Championships, where tennis fans can try free samples, and take part in an interactive hub.
Plus, for the first time, Quorn is launching a partnership with the LTA High Performance Team specifically to test and research how mycoprotein, the main protein source used in all the brand’s products, supports the growth of muscle mass and bioavailability of protein.
The deal forms part of a £14m investment in the brand throughout 2018.
Peter Harrison, Quorn’s Marketing Director said: “Our partnership with the LTA is very important to our Quorn vision, which is to provide food that is healthy for our families and the planet. We also want to understand the positive impact mycoprotein can have on the growth of muscle mass.”
