Following up last year’s ‘The Fire Inside’ marketing activity, Quaker has launched its latest winter campaign: ‘Heat it to Release It’.
Centred around flavour, the new campaign encourages consumers to choose Quaker sachets and pots as the go-to option for hot breakfasts, as research suggests that heat increases how we enjoy flavour, which can elevate the taste and enjoyment of foods.
The campaign runs across TV, video-on-demand, out-of-home, YouTube and social media, and will showcase Quaker’s full flavour line-up of hero products across sachets and pots. The brand also hopes to turn up the heat in-store with eye-catching display units.
Claire Molyneux, Quaker Oats Senior Marketing Manager, commented: “Our new ‘Heat it to Release it’ campaign will remind consumers and customers that a hot bowl of Quaker Oats will offer a tasty and healthier start to the day.
“Following the success of the award-winning Fire Inside TV campaign, Quaker’s Heat it to Release it campaign will be sure to boost perceptions of hot breakfasts within the wider cereals market.”
