Energy drinks brand Pussy Drinks has become the latest soft drinks brand to launch a Price Marked Pack, at £1. Targeting the convenience channel, 250ml cans will be marked at £1 to assist distribution, rate of sale and further develop the brand profile, says the brand.
Attractive Trade Margins for the Wholesaler and Retailer have been maintained – the RWP will be at £12.99 and with a rrp of £1 this will give a Retail Margin of 35%.
Founder and Managing Director of Pussy Energy Drink, Jonnie Shearer, comments: ”I am delighted to be able to announce this PMP for our brand – we are confident it will build on an already successful year for us and work alongside the Consumer Advertising on major Billboard Sites in our major Cities”
