Pussy Drinks launches £1 PMP

Energy drinks brand Pussy Drinks has become the latest soft drinks brand to launch a Price Marked Pack, at £1. Targeting the convenience channel, 250ml cans will be marked at £1 to assist distribution, rate of sale and further develop the brand profile, says the brand.

Attractive Trade Margins for the Wholesaler and Retailer have been maintained – the RWP will be at £12.99 and with a rrp of £1 this will give a Retail Margin of 35%.

Founder and Managing Director of Pussy Energy Drink, Jonnie Shearer,  comments:  ”I am delighted to be able to announce this PMP for our brand – we are confident it will build on an already successful year for us and work alongside the Consumer Advertising on major Billboard Sites in our major Cities”

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