Femcare brand Always, is launching a £2.29 price-marked-pack (PMP) on its best-selling Always Ultra SKUs to grow Health and Beauty sales in the convenience and independents channel.
Christina Turner, Always Brand Manager at P&G, comments: “Price marking on quality brands is a key opportunity for independents and this trend shows no sign of slowing as shoppers continue to seek the best value in all product areas. In fact, we know that 48% of shoppers would be encouraged to switch to a new brand in order to purchase a price marked pack.
“As category leaders we continue to invest in our product offering ensuring we provide the highest quality product to consumers. We also seek to drive the category and increase retailers’ sales, and these new PMPs are a sure fire way of doing so.” Supported by a strong multi-media campaign throughout the winter, including six months of high profile TV advertising, we are confident consumer demand and awareness of Always will be high and retailers can make the most of this opportunity by stocking up on new Always Ultra PMP.
