KP Snacks has announced a new media investment for its popchips brand.
Running until the beginning of April, the campaign features across out-of-home and social media channels. Anticipated to reach 78% of all UK adults, the campaign aims to drive brand penetration and awareness.
Continuing the brand’s ‘Start Something Good’ messaging, the campaign looks to capitalise on the strength of the Healthier Snacking segment, which is growing at +22.3%, with popchips responsible for 58% of this growth.
Alex Callender, Brand Manager, KP Snacks, said: “popchips is a leading brand in Healthier Snacking and we are delighted to be driving awareness of this tasty snack with increased media support. By keeping popchips front of mind for shoppers, we will bolster sales for retailers and maintain the strong momentum behind the popchips brand.”
