Philadelphia launches new Snacks range

Philadelphia Snacks

With adult snacking on the rise in the processed cheese segment, Mondelez has unveiled new Philadelphia Snacks.

The range comprises of two variants at launch: Light & Tasty Snacks (Philadelphia Light dip with baked breadsticks), available now, and Light & Herbs Snacks (Philadelphia Light Herbs dip with wholegrain breadsticks), available 4 March.

Both are offered in a 3-pack multipack format, while Light & Tasty Snacks is also available in single and price-marked packs (RSP 75p).

The launch is supported with advertising and in-store activity throughout the spring.

Paola Cassinelli, Philadelphia Senior Brand Manager at Mondelez International, said: “We know that 53% of people snack on cheese between meals, meaning there’s a real opportunity to tap into the adult snacking market. Philadelphia is perfectly positioned to maximise this opportunity with a new, great tasting range of low calorie, nutritious snacks.”

Light & Tasty Snacks contains 103 calories, while Light & Herbs Snacks with wholegrain breadsticks contain 86 calories.

For stock enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.