KitKat Ruby slips into convenience

KitKat Ruby

Nestlé has launched its KitKat Ruby bar into convenience following an initial Tesco roll-out.

Available now with an RSP of 85p, the four-finger single is coated with Ruby chocolate. Derived from Ruby cocoa beans, this has an intense berry-fruitiness taste that occurs naturally with no artificial flavours or colour added.

Alex Gonnella, Marketing Director for Nestlé’s UK confectionery business, said: “We know that a new type of KitKat is a really big deal and we are very excited to be able to offer a different type of chocolate for KitKat fans to try.

“Ruby chocolate is a big innovation in confectionery, and we are very proud that KitKat was the first major brand in the UK to feature this exciting new chocolate.”

Ruby chocolate was created by Swiss chocolatier Barry Callebaut, which spent over a decade developing the flavour, creating what is thought of as a fourth kind of chocolate to add to the traditional varieties of dark, milk and white.