Jet has unveiled a new image prototype at one of the fuel brand’s new company-owned sites, in North Yorkshire.
The new design has been developed in response to dealer and consumer feedback and includes an angled canopy with additional LED lighting, clearer signage, branded premium fuels and a new pole sign with clear pricing of all products.
The prototype image will initially be piloted on Jet’s company-owned sites before a further trial at several independently-owned sites later this year.
Mary Wolf, Managing Director UK Marketing at Phillips 66 Limited, commented: “We are proud of Jet’s UK heritage, and we are dedicated to remaining a strong, reliable brand that is competitive in the market. We’ve listened to the consumer, and to our dealers and have developed a new image that is modern and inviting, and provides a safe, friendly, clean environment for consumers.
“By strengthening our brand and reimaging our forecourts we will support our dealers to better compete in today’s challenging fuel market.”