Procter & Gamble has released three new £1.99 pricemarked packs for its laundry brands Ariel, Bold and Fairy.
The new range is made up of:
- Ariel Liquid 9 wash
- Fairy Laundry Liquid 9 wash
- Bold 2in1 Laundry Liquid 10 wash
“We’ve seen a surge in popularity for our liquid laundry detergents in the convenience channel over the past year. Sales are up by more than 15% compared to this time last year,” said Daniel Jalalpour, P&G Laundry Brand Manager.
“We want to continue helping retailers to drive sales and grow this category in store. We’ve seen time and again that price marked packs are a powerful tool to help with this. By stocking these new smaller sized PMPs, retailers can encourage shoppers to top up on their laundry care products while at their local store.”
