KP Snacks has launched a £1.5m extension of its ‘Tyrrellbly Tyrrellbly Tasty’ campaign in support of its Tyrrells posh crisp brand.
Running until the end of 2023, the campaign features across a wide range of channels, including radio, TV and social media.
The campaign focus is on driving awareness, reminding consumers that “Tyrrells is ‘Tyrrellbly Tyrrellbly Tasty’, made with only the finest ingredients and the perfect snack for relaxing and unwinding”.
As part of its social media activity, Tyrrells is appearing on TikTok for the first time, in a partnership with Young MasterChef judge and self-proclaimed Potato Queen, Poppy O’Toole. The influencer, who has 4.1m followers, is focusing on the brand’s Sweet Chilli & Red Pepper flavour.
Dan Winslet, Global Tyrrells Marketing Controller, said: “Tyrrells is a hugely popular brand delivering a quality product that consumers are turning to for a tasty, affordable treat which makes sharing occasions feel more special.
“We are always looking to reach new audiences and make sure the brand remains front of mind for shoppers and this campaign does just that.”