Olivio unveils flavoured oils

Olivio flavoured oils

Unilever has teamed up with Princes to launch Olivio Special Edition Flavoured Oils.

Rolling out from November 20, the range comprises two variants – Olivio Lemon & Thyme and Olivio Garlic & Rosemary.

The new 250ml flavoured oils have an RSP of £1.50.

Featuring the familiar Olivio design with a green flash, the pack design includes visuals of key ingredients.

The infused oils category is currently growing at 28% year-on-year, highlighting the increase in consumer demand for oils that can add flavour to enhance dishes.

Chloe Irwin, Licensing Director at Unilever UK, said: “Olivio is currently experiencing 17% growth and we are incredibly excited to be working with Princes again to expand the range to include innovative flavoured oils.

“Olivio centres on adding a hint of the Mediterranean to home cooking, so it is a natural progression for us to add Lemon & Thyme and Garlic & Rosemary flavours to the range to meet the growing consumer interest in flavoured oils. We expect these to be a huge success amongst loyal oil users and those who are new to the category.”

Neil Brownbill, Marketing Director at Princes, added: “Princes has a consistent focus on meeting and exceeding the changing needs of consumers. The expansion of Olivio into the flavoured oils category acknowledges a growing consumer interest in value-added products and in particular products focused on enhancing recipe-driven meal occasions. The flavours offer exciting, new-to-market blends that will encourage consumers to increase their repertoire and understanding of the different uses of oils in recipes”.

 

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