Old El Paso has teamed up with tennis player Andy Murray to support the launch of new Tortilla Pockets (RSP £4) – a tortilla with a sealed bottom that allegedly “ensures a mess-free Mexican meal-time experience anytime, anywhere”.
The Scots racquet swinger shared a video with his five million or so social media followers where he munched his way through a Tortilla Pocket while playing keepy-uppy with a tennis ball – without dropping either.
The stunt is part of Old El Paso’s #MessFreeChallenge, which sees people nominate someone to successfully eat a Tortilla Pocket without getting sour cream everywhere. Murray was put forward by fellow tennis player, mercurial Australian Nick Kyrgios.
Furthermore, Murray and Old El Paso will donate 20,000 Meal Kits to FareShare to help feed UK families in need.
Maeve Judge, Marketing Manager, Old El Paso said: “Tortilla Pockets is our most exciting innovation in a decade, so we knew we needed to do something big to celebrate the launch. The #MessFreeChallenge is fun, engaging and super shareable, with an important charitable initiative at its heart.
“We’re delighted to partner with Andy to not only spread the word about Pockets as a mess-free solution to Mexican meals, but also provide crucial support to people in need across the UK through FareShare.”