Nutty milk drinks double from Mars

Mars' new milk drinks

Mars Chocolate Drinks and Treats has extended its Milk Drinks range with the addition of M&M’s Peanut and Snickers 350ml £1.29 price-marked packs, both available now from SHS.

The Snickers milk drink combines the peanut and chocolate flavours of the popular chocolate bar, while conversely the M&Ms Peanut drink offers the nutty flavours of M&M’s in a creamy chocolate milk. So, peanuts, chocolate and milk all round then.

Michelle Frost, General Manager at Mars Chocolate Drinks and Treats, said: “Our PMP range continues to prove popular with retailers and consumers alike. We hope that these new SKUs will encourage even more consumers to enjoy their favourite confectionery in a milk drink.’’

The flavoured milks category is a growth market for retailers worth more than £320m, increasing at 6% year-on-year.

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