Nisa has launched an online summer campaign which gives consumers the chance to win prizes every week.
The website and Twitter competition will run for nearly two months until 2nd August, giving away summer experiences such as festival and theme park tickets and barbeque equipment.
POS material promoting the campaign is available to retailers.
Heading up the activity is Becky Slingsby from Nisa’s digital team. She said: “Following on from such a successful Christmas campaign, we hope this summer-themed activity will be even more engaging with Nisa consumers and put a smile on their faces.”
The campaign, hosted on the nisalocally.co.uk website will ask consumers to virtually spin an ice lolly stick to find fun things to do this summer and tag a friend who they would like to do this with. They then need to share their suggestion on Twitter using #NisaSummer directly from the website to be entered into weekly prize draws.
Slingsby concluded: “The campaign wouldn’t have been possible without the support of our top suppliers including Pepsico, Britvic, Heineken, R&R Ice Cream, KP Snacks, Vimto and Diageo.”