Nisa’s member-facing website (OCS), which is fully optimised for mobile and tablet usage, has seen a 31% increase in new visitors since it was redesigned and relaunched.
Of these new visitors almost 40% are now using a mobile or tablet to access the portal. Further analysis of the site traffic reveals a shift from members passively placing their regular orders to now more actively visiting OCS to buy into daily web deals. Members can now order products at the click of a button, and browse information and deals surrounding key seasonal events. This functionality was put to good effect during the company’s first member-facing Black Friday event in November which saw sales of £1m in a single day across the promoted web deals.
The OCS website was redesigned to ensure the system was user friendly, while highlighting important and relevant deals to members and providing Nisa suppliers with a platform to better promote their products and promotions.
Ian Bishop, Nisa Marketing Director, commented: “Nisa’s member-facing website is not only used for communicating key information to the membership, but it is also the medium through which members place their orders with Nisa therefore it was essential that the redesign was executed effectively. We will continue to develop the site to incorporate new functions and information for retailers to ensure we continue to exceed members’ expectations in this area.”