When is a bag not a bag? When it’s a bowl, obviously. That’s the idea behind the new Sharing range from Walkers.
Tear ‘n’ Share features a thicker cut crisp in a new pack that can be transformed into a sharing bowl, for family and friends to open, share and consume straight from the pack – a first for the market, it is understood.
Thomas Barkholt, Marketing Director at PepsiCo, commented: “We know that the sharing segment is in growth with 86% of households buying sharing packs at least once a month (across the year), and by launching an innovative first for the category, we are helping to drive this growth.
“The bag and bowl concept, a first for the sharing segment, accompanied by a thicker cut crisp is set to drive incremental sales for retailers whilst establishing Walkers Tear ‘n’ Share as a credible brand for all sharing occasions.”
The launch will be supported with a new TV campaign alongside strong levels of in-store shopper marketing and social media.
Walkers Tear ‘n’ Share (150g) will be available from 25th January in Lightly Salted, Salt & Malt Vinegar, Cheddar Cheese & Onion, Sticky BBQ Ribs and Sweet Chilli flavours at an rrp of £1.99.
