New look for Riverstone

Imperial Tobacco has launched a brand new look for its Riverstone roll-your-own brand.

As part of the refresh, Riverstone trade outers have a new design that focuses on the “true pleasure of rolling,” whilst giving a subtle nod to the brand’s heritage with imagery of mountains.

While the Riverstone range has a new look, the tobacco blend remains exactly the same.

New-look Riverstone is available now, in 30g and 50g formats with RSPs of £13.65 and £23.35 respectively.