Spar has teamed up with YouTube star MrBeast to bring the online prankster and philanthropist’s Feastables range of chocolate bars to UK c-stores and forecourts.
Working with Icon Foods, Spar has secured a deal to be the convenience distributor of four SKUs – Original Chocolate, Milk Chocolate, Crunch, and the snigger-inducing Deez Nutz – until January 2024.
The 60g countlines will be available from 10 July, priced between £2 and £2.49.
The launch will be supported in Spar stores with a summer campaign including online activity, POS, social media support, instore radio, and consumer competitions.
Commenting on the launch, Henry Goodchild, Spar UK Trading Controller, said: “We are always looking at interesting new brands to work with and opportunities for differentiation and this partnership is another example of how we are able to find a new and innovative way to stand out from the crowd.”
