Nisa has launched a special gifting event for retailers to help them capitalise on Mother’s Day (31 March) sales opportunities.
A wide range of treats and tipples are on offer, including large boxes of Maltesers and Peanut M&Ms for £3 alongside Cadbury Milk Tray or Roses Flower Boxes for £4. Fizzes from La Gioiosa in either Prosecco Brut or Rosea Spumante for £8 as well as a selection of Whitley gins in various flavours for £16 are also available.
The event is supported by point of sale material and digital activity.
Nisa’s Head of Marketing Phillipe Rondepierre said: “Shoppers on gifting missions tend to buy on impulse and so we’re encouraging Nisa partners to promote a good range of products for Mother’s Day and to utilise our point of sale material to really draw attention to what is on offer.”