M&M’s joins the Mars cake bar club

M&M's Cake Bars

Mars Chocolate Drinks and Treats has launched new M&M’s Cake Bars.

Each pack contains five individually wrapped cake bars. The bars consist of a soft chocolate sponge, topped with a layer of cream and crispy pieces, coated in milk chocolate.

Mars hopes the new product will breathe fresh life into the £29m cake bar category. Michelle Frost, General Manager, at Mars Chocolate Drinks and Treats, said: “We are extremely excited to introduce another iconic brand to our cake bar range and are confident that the new innovative M&M’s Cake Bars will soon become a favourite with consumers.”

Packs are available now, with an RSP of £1.65.

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