KP Snacks saves 410 tonnes of plastic

Packs of crisps

KP Snacks has announced a 410 tonne reduction in plastic packaging in 2021, reducing consumer packaging by 6.8% across several brands.

The business saved 142 tonnes of plastic across Skips, Nik Naks and Space Raiders, freeing up space on retailers’ shelves and resulting in 644 fewer lorry journeys. Additional packaging modifications also saw plastic reductions across McCoy’s, Hula Hoops and Butterkist, as well as KP’s price-marked pack range.

The move follows a 77 tonne packaging reduction in 2020 across Hula Hoops, Tyrrells, and popchips, the introduction of a KP Nuts’ fully recyclable Christmas nut caddy and a 100% recyclable KP Peanut Butter jar.

The manufacturer also recently joined the Flexible Plastic Fund, a cross-industry collaboration that is working towards a long term vision of a circular economy for flexible plastics. In collaboration with manufacturers, retailers and recyclers, the Fund will help to drive the development of UK infrastructure for flexible plastic recycling through collaboration and by providing financial incentives for recyclers.

KP Snacks has also teamed-up with TerraCycle to support the recycling of bagged nuts, popcorn, crisps and pretzels packets nationwide. This partnership has seen 13 million snack packs recycled so far.

Highlighting the benefits of KP Snacks achievements to retailers, Matt Collins, Trading Director commented: “We know that our consumers are increasingly concerned about the environment and the impact of their purchases and we’re here to support our retail partners by doing the right thing.

“As a category leader, we are committed to building on our existing programmes of packaging reduction, recycling and sustainable sourcing to ensure our business – and the planet and communities on which it depends – thrive for generations to come.”

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