McCoy’s has unveiled a new reformulated Paprika flavour, which over half (57%) of the 233 consumers in a taste test preferred to its nearest competitor.
This is highlighted in the pack design, which includes a ‘New preferred flavour’ splash.
New packs are available to retailers from January 14 in a Single Grab Bag (47.5g) format at 89p RSP.
The new flavour will feature McCoy’s ‘Find a Gold Crisp, Win £10,000’ on-pack competition from January to April and will be supported as part of the brand’s £1.5million TV and digital campaign in the spring.
Matt Collins, Sales Director for Convenience, Wholesale, Discounters & Foodservice at KP Snacks, said: “Flavour is still the number one sales driver within crisps and snacks, with 65% of purchase decisions based on taste. As the brand known for full-on flavour, McCoy’s is perfectly positioned to help retailers capitalise on this trend by offering consumers a delicious and improved Paprika flavour.”
