KP Snacks has unveiled a new retailer competition that launches alongside its new McCoy’s Epic Eats range.
To help drive sales of the newly launched range, ‘Fund Your Own Epic Adventure’ gives retailers the chance to win one of six £2,000 cash prizes to create their own “epic” adventure. The competition also includes scratch cards, with 1,100 prizes up for grabs in the form of £20 vouchers or a free case of stock.
Running for eight weeks from 20 February, the competition is exclusive to the new McCoy’s Epic Eats product range; retailers will automatically be entered in the prize draw and qualify for a scratch card when they buy two cases of the new crisps.
Leanne Parkes, Shopper Marketing Manager C&I, commented: “We are delighted to be launching a new retailer competition for McCoy’s, offering our valued retailer partners the chance to win big prizes and create unforgettable memories with an epic adventure of their own.
“As a popular and much-loved brand delivering innovation to the category, McCoy’s Epic Eats is perfectly positioned to boost sales for retailers.”
