KP Snacks has announced the launch of a £30,000 McCoy’s Epic Eats giveaway, offering retailers the chance to win one of 100 £300 wholesale credit prizes.
Launching from the end of January and running for eight weeks, retailers at participating wholesalers will be entered into the free prize draw when they buy a case of both new McCoy’s Epic Eats flavours – Bangin’ BBQ and Chip Shop Curry Sauce – in £1.25 price-marked packs.
The two flavours launched last June before rolling out in £1.25 PMPs earlier this month. Both are non-HFSS, with 45% less salt than an average potato crisp.
To continue driving awareness of Bangin’ BBQ and Chip Shop Curry Sauce, KP is continuing the media campaign it launched last year with an additional round of investment. Running across radio and out-of-home sites from mid-February until the end of April, the campaign will continue to support the growth of the Epic Eats range using the tagline ‘Epic Flavour, Epic Crunch, Epic Eats’.
Matt Collins, Trading Director at KP Snacks, said: “We are excited to be running a new competition with the McCoy’s Epic Eats range, giving our valued retail partners a chance to win £300 of wholesale credit to support their stores.
“McCoy’s is an iconic and well-loved brand that plays a key role in helping retailers win their share of CSN sales, and the Epic Eats range has been extremely successful since launch, picking up two awards for best new product in 2023.”
