McCoy’s ditches ridges

McCoy's Thick

McCoy’s is launching its first-ever flat crisp.

The Thick Cut range has been introduced in a bid to recover the declining rate of flat crisp consumption among young male consumers.

Available to convenience retailers in 50p PMP and non-PMP 35g handypacks, the new range of fully-flavoured thick cut flat crisps comes in BBQ Chicken and Cheddar & Red Onion flavours.

Matt Collins, Trading Controller Convenience, KP Snacks said: “Shoppers want a snack that will satisfy their appetite in between meals and are turning to other snack alternatives that are more filling. With this in mind, we’ve developed Thick Cut, a hunger-busting range of flat crisps that really delivers on flavour.”

Worth £100m in retail sales value and as the UK’s No.1 ridged crisp brand, McCoy’s is being supported with a £4.5m marketing campaign throughout 2016.