Mars Ice Cream is launching its Maltesers Teasers ice cream in a four-pack.
Maltesers Teasers ice cream has mini Maltesers pieces floating in dairy ice cream covered in a chocolate layer. Last year, sales of the single variant grew by some 13%, which helped contribute to ice cream on a stick becoming the most popular format in the growing wrapped handheld category.
Phil Shaw, General Manager for Mars Ice Cream said: “With ice cream being the third largest category for in-home treats and four-pack being the most popular pack format, it was clear we were missing a trick with not having the well-loved Maltesers Teasers in this new pack format.
“With its eye-catching red packaging and familiar brand appeal, we are sure that the new pack format will soon become a firm favourite with retailers and consumers alike.”
More than £10m will be invested in supporting Maltesers this year as the brand celebrates its 80th birthday.
The Maltesers Teasers ice cream four-pack will be available from March at an rrp of £3.35.