Absolut has unveiled its latest limited edition bottle, Absolut Electrik.
Rolling out to stores this month, the bottle features an industry first ‘Shazam’ neck collar. Shazam uses scanning technology to transport consumers to an online site for a chance to win an Absolut Nights experience, including an all-inclusive weekend in Ibiza.
The bottles are available in two metallic colours – blue and silver – and the brand is encouraging retailers to use Absolut’s tailored POS, including free-standing display units, to help maximise theatre in-store.
Adam Boita, Head of Marketing, Pernod Ricard UK, commented: “The Electrik bottle exemplifies Absolut’s mission to transform an ordinary night into the extraordinary. It’s also the first time we’ve launched a set of two collectable bottles, using a bold and minimal design to bring a feeling of energy to our iconic bottle.”