Malibu has teamed-up with charity Stamp Out Spiking to tackle a growing number of spiking incidents across the UK, with a £20,000 donation and training for 2,000 staff from bars, clubs and convenience stores.
The move follows research conducted by Malibu which found that 73% of people don’t know what to do in a spiking situation; that 65% of 18–25-year-olds have noticed an increase in spikings since the pandemic; and that 70% of victims felt vulnerable on nights out when spikings occurred and didn’t know where to turn for help.
The free online spiking awareness training only takes 25 minutes and has been designed for all those interested in the safety and wellbeing of people, and who want to educate themselves on spiking. It covers identifying the symptoms of spiking; the drugs commonly used to spike people and how long it takes for them to take effect; the common motives behind spiking; different forms of spiking; who is commonly targeted; and what to do in the event of coming across a victim.
What to do in a spiking emergency has also been summed in a catchy and memorable new song, ‘I got you B.A.B.E.S,’ which is performed by content creator Munya Chawawa and West End star Amber Davies.
Liam Murphy, Brand Director at Pernod Ricard UK, commented: “As a brand, Malibu celebrates living in the moment, embracing the good times and above all enjoying nights out with friends safely. It’s been great to have Munya and Amber at the forefront of this campaign to share our messaging and raise awareness of what to do in a spiking situation. We’re so glad to be supporting Stamp Out Spiking.”
Register for the training course and find out more about how to deal with a spiking situation.
