Malibu mixes up ready-to-drink range

Malibu Strawberry Kiwi drink

Malibu has unveiled its latest pre-mixed can: a mix of strawberry and kiwi, with Malibu Coconut Rum.

Rolling out to stores this month, Malibu Strawberry Kiwi replaces the Mango variant, and joins the existing line-up featuring Malibu Coconut Rum with a choice of Pineapple, Cola, and Diet Cola. Complementing the rest of the range, it will be available as an individual ready-to-drink 250ml can (rrp £1.98).

“Our pre-mixed cans range has exceeded expectations since launch in 2011,” explained Joanna Alexander, Marketing Manager at Pernod Ricard UK. “Our consumers love new products, especially innovative flavours. We expect Malibu Strawberry Kiwi to continue the positive momentum of the ready-to-drink sector, which is helping us to extend our footprint in impulse and convenience.”

A range of POS solutions, including a can dispenser designed for the fridge, is available to support the launch.