Nisa’s own-label Heritage range has been performing strongly since its relaunch.
Trading figures for the third quarter of 2015/16 show a year-on-year sales increase of 11.24% in value and 7.73% in volume for the range.
Figures for the festive season were even better, with sales growing 23.15% in value and 16.38% in volume versus the same 10 week period in 2014.
Nisa offers its retailers over 800 products across a three-tiered approach to the Heritage range consisting of Heritage Pantry, Heritage and Heritage Gourmet.
“We’ve been delighted with the performance of Heritage since its relaunch. It continues to grow in popularity and sales on a week by week basis,” said Erin May, Heritage Brand Manager. “Christmas sales were particularly strong driven by the increase in product quality and a more premium look and feel, meaning consumers were more inclined to buy Heritage for the important feasting occasion.”
“The Heritage range is one of Nisa’s key USPs, suitable for both symbol retailers and those trading through Nisa’s independent and specialist business unit. We hope 2016 will prove a successful year for Heritage, with a big push to drive brand awareness and sales.”