Lucozade Sport’s new on-pack promotion gives shoppers the chance to meet heavyweight boxing champion Anthony Joshua.
One lucky winner and two guests will meet AJ and enjoy a training session in the ring. There are also 20 runner-up prizes of a pair of boxing gloves, signed by the legendary puncher.
The promotion will appear on more than five million 500ml bottles of Lucozade Sport Orange, Lucozade Sport Raspberry and Lucozade Sport Fruit Punch, which be available between November and January.
Lucozade is boxing clever with the timing, as Joshua is due to put his IBF title on the line against Bulgarian bruiser Kubrat Pulev on December 12.
A digital out-of-home, social media and PR campaign will support the promo. POS material is also available.
“The partnership between Anthony Joshua and Lucozade Sport has proved irresistible to shoppers over the past couple of years,” said Tom Bell, Head of Marketing for Lucozade Sport.
“In the past year, Lucozade Sport Fruit Punch – featuring Joshua on pack – has driven sales of almost £8m.”