Lucozade Energy has expanded its range with the launch of Sherbet Twist Zero Sugar.
The new flavour is available now across grocery and convenience channels in 500ml plain (RSP £1.75) and £1.50 price-marked packs. A 900ml format, RSP £2, is initially exclusive to Tesco.
The launch follows the permanent return of Lucozade Energy Grafruitti earlier this year, which has generated £8.8m in value sales since launch.
The wider Lucozade range is also being expanded with new formats. Grafruitti is now available in a 900ml PMP and a 500ml plain four-pack, while Lucozade Energy Zero Sugar Pink Lemonade has launched in 900ml plain packs.
Lucozade Energy generated £395.3m in value sales over the past year, with 211.4 million units sold and value sales up 2.6% year on year.
