AG Barr is backing its energy drink Rockstar with an on-pack promotion linked to Entourage, this summer’s big screen spin-off of the hit American comedy TV series.
The promotion, which runs throughout June and July across 10m 500ml big cans, offers shoppers the chance to win a VIP trip to Los Angeles with their entourage via a text and win mechanic.
The star prize – for four people – includes a private screening of the Entourage movie and a tour of Warner Brothers LA Studios. Hundreds of limited edition Rockstar Entourage T-shirts are also up for grabs.
“The Entourage movie is set to be a smash hit this summer and we’re giving people the chance to live like a Rockstar in LA with an on-pack promotion that will really strike a chord with energy drinkers,” said Adrian Troy, AG Barr’s Head of Marketing. “The last on-pack we ran increased sales by more than 30%, so this is a great opportunity for retailers to increase their energy sales.”
The on-pack promotion will run on both plain and 99p price-marked packs of the following 500ml big can flavours: Original, Punched Guava, Xdurance Blueberry and Xdurance Electric Fruits.
AG Barr says retailers should stock up and prominently display Rockstar promotional packs to profit.
