Imperial Tobacco has updated its L&B Blue New Crush variant to launch new L&B Blue New Crush Fusion (RSP £12.50).
The updated variant offers an instant cooling sensation thanks to its new ‘Fusion’ large bore filter. Nearly 20% larger than a standard-size bore filter, the Fusion filter is said to give smokers “a new smoking experience”.
The New Crush Fusion range also features a white tip for a contemporary look and feel, a resealable foil for freshness, and special tipping paper to provide the cooling sensation. It also contains the same tobacco blend as the New Crush range.
Tom Gully, Head of Consumer Marketing UK & Ireland at Imperial Tobacco, commented: “With Kingsize cigarettes seeing impressive growth in both the economy and value-priced sectors, stocking our New Crush Fusion range will help retailers to tap into the continued demand for value tobacco and in turn, maximise sales.”
